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Brother Anti-Counterfeit Awareness

Everything you need to know about counterfeit cartridges and how to ensure you benefit from buying Brother Original products.

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When quality and reliability matter

ConsistentQualityPrintouts

Consistent Quality Printouts

 

Brother Genuine Supplies are manufactured to produce consistent over all image quality with clean, crisp and vibrant colors for both texts and images from first to last page.
SaveTimeAndMoney

Save Time and Money

 

The use of Brother Genuine Supplies gives you the confidence and assurance of low risk of damage or errors as well as longer machine lifespan. Saves you time and money from unnecessary repairs or downtimes.
KeepYourWarrantyValid

Keep Your Warranty Valid

 

Although not all non-genuine supplies can cause damage to the machine, the use of Brother Genuine Supplies guarantees consistent print quality and validity of warranty.

 

 

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Optimal Printing Performance

 

Brother Genuine Supplies consistently provided an over-all optimal printing performance with all pages showing the same high quality print. – Buyers Lab Independent Testing, July 2018

 

 

ISOStandardForPageYield

ISO Standard for Page Yield

 

Brother Genuine Supplies meets the standard page yield as per the ISO/ IEC 24711 testing method and the ISO/ IEC 24712 test pattern, therefore the page yield is guaranteed.

 

 

Optimal Printing Performance2

Durable & Tested to the Extreme

 

Brother’s Genuine TZe laminated labels are meticulously designed to withstand water, grease, abrasion, extreme temperature and harsh environment over time, without fading.

 

 

How does Brother protect its customers from counterfeit cartridges?

 

At Brother, we take counterfeiting very seriously. To protect our brand and our customers, we work closely with our partners, including Amazon, and are committed to detecting counterfeits both on and offline. The figures below show the action we have taken against counterfeit suppliers to protect our customers.

Source: Corsearch Brand Protection Report for Europe, September 2018 - July 2023.

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Listings reported

We have reported 296,135 online product listings across 8,621 sellers, 38 marketplaces and 23 territories for trademark/copyright infringement or misleading information such as not stating compatibility.

 

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Listings removed or corrected

We have resolved 223,639 product listings by taking them offline or correcting the misleading information displayed on them.

 

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Websites reported

We have reported 375 websites for fraud, scamming, phishing or infringing content. 117 websites complied with some taken offline while others had infringing content removed.

 

 

Possible Implications of Using Non-Genuine Inks/ Toners

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Smear & Clog

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Faded Prints

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Product damage

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Voided Warranty

 

Types Of Non-genuine Ink/Toners

Compatible Ink/Toners

These compatible consumables are made by other companies and may work with machines from various manufacturers. As a result, they are not a perfect fit for Brother printers and may cause damage your machine or print in poor quality.

Counterfeit Ink/Toners

Often advertised as cheap or discounted, these are counterfeit consumables made to look like genuine Brother products. Poorly manufactured, using these supplies may result in either inferior printouts or damage to your machine.