Brother International South Africa Staff Embrace Creativity and Sustainability with Upcycling Initiative
11 November 2024, Tshwane – At Brother International South Africa, we believe in the power of creativity and sustainability, and our recent upcycling initiative is a perfect example of both. Over the last three weeks, our staff members had the opportunity to take part in a hands-on project to repurpose old fabrics and transform them into new, functional items—either a bag or an apron. This initiative not only highlighted the value of upcycling but also showcased the capabilities of Brother Sewing and Embroidery machines in a fun and engaging way.
Every Friday afternoon, staff had the opportunity to learn basic sewing techniques and how to operate Brother’s versatile Sewing and Embroidery machines. With expert guidance, everyone tried their hand at creating unique designs and adding personalised embroidery, making each item truly one-of-a-kind. They were able to choose from a selection of upcycled fabrics—giving new life to old materials.
The initiative served multiple purposes:
- Promoting Sustainability: By focusing on upcycling, we highlighted the importance of reducing waste and finding creative solutions to repurpose materials in a way that benefits both the environment and the community.
- Showcasing Brother Technology: It was an opportunity to demonstrate the versatility and precision of Brother Sewing and Embroidery machines, allowing staff to experience firsthand the ease and creativity they offer.
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Team Building and Fun: The workshops provided an opportunity for staff members from different departments to come together in a relaxed, creative setting, building stronger connections while learning new skills.
Over the past three weeks, the energy in the room has been nothing short of inspiring. From first-time sewers to seasoned professionals, everyone embraced the challenge with enthusiasm. The final session saw the completion of many impressive projects, and each upcycled item—whether a stylish bag or a personalised apron—was proudly displayed for all to admire.
This initiative not only demonstrated the versatility of Brother products but also encouraged our staff to think creatively about sustainability and the potential of upcycling. We look forward to seeing the ongoing impact of this project, as many staff members expressed their newfound interest in sewing and creating their own upcycled items at home.
At Brother International South Africa, we’re committed to nurturing creativity, sustainability, and community, and this upcycling initiative is just one example of how we bring those values to life in our workplace.
About Brother South Africa
Brother is a leader in the development and manufacturing of technologies in the printing, scanning, labelling, sewing and crafting industries for home, SME and Corporate markets. A trusted brand worldwide that believes in the “Customer First” approach in all aspect of our business, Brother has continuously met the varied needs of our customers through our comprehensive range of technology solutions.Brother International South Africa (Pty) Ltd is the regional sales office for South Africa and markets a range of products manufactured by its parent company, Brother Industries, Ltd. of Nagoya, Japan. Established in 1970, Brother International South Africa (Pty) Ltd manages an extensive network of distributors in both domestic and Sub-Saharan markets.
Brother’s printing business is committed to the advancement of technologies and “work style innovation” and constantly strives to pioneer new technologies and improve product quality. The different types of technology Brother offers are convenient to use and helps streamline workflow and efficiency in corporate, SME and home environments.
About Brother Earth
Brother always takes responsibility, acts respectfully, and tries to make a positive difference. Brother Earth is Brother’s attitude and commitment to play a part in building a society with sustainable development. Help the environment now by giving a click at http://www.brotherearth.com. Brother will contribute to a variety of global environmental protection activities on your behalf. The number of clicks each project receives will determine proportionately how the funds will be allocated.Brother, at your side!
