Tswane, South Africa – 5 November 2019: For the last decade, Brother International’s top-performing printers, and stellar customer service approach have led to them take home the PCMag Readers’ Choice Award; and this year is no different. Brother are pleased to be the recipient of the prestigious award for the 11th year running, which they received alongside their 7th consecutive PCMag Business Choice award. Brother’s dedication to producing high-quality machines for well over a decade has been steadfast, ensuring that their customers are consistently pleased with their overall product and customer experience.
“According to our readers, there is a clear leader when it comes to making reliable and long-lasting printers,” said Dan Costa, Editor-in-Chief of PCMag. “Brother had the highest overall satisfaction rating of any brand, with respondents specifically calling out the reliability of its products.”
Dominating the printing segment, Brother’s satisfaction ratings have remained consistently high across each of PCMag Readers’ Choice and Business Choice Award categories, including customer satisfaction and printer attributes including setup, reliability, printing quality, technical support, repairs, the cost of consumables, and the likelihood to recommend.
“We are committed to developing printers that are high-quality, reliable and cost-effective for home and business use, while also investing significant resources to provide customers with an exceptional customer service experience”, says Dale de Villiers, Marketing Manager at Brother International South Africa. “We strongly believe that by consistently striving to meet customer needs through high quality products and solutions, we continue to see steady customer satisfaction results year after year.”
Since introducing the PCMag Business Choice Award seven years ago, Brother have taken the award home each year. As a vital part of an office workflow, businesses take into consideration the functionality and cost efficiency of their printing device, as well as the tech support that is provided by the manufacturer. These have all played an integral role in shaping their positive experience of the printing brand.
“Brother has consistently dominated our Business Choice Awards over the years,” said Costa. “It’s rare for a company to hold a streak like Brother, but it shows how popular the brand is with business users.”
The PCMag Business Choice and Readers’ Choice winners are determined by an email survey of PCMag community members that subscribe to the Readers' Choice Survey mailing list. Respondents were asked to rate their printer using multiple questions about their overall satisfaction with the solution, as well as experiences with technical support within the past 12 months.
About PCMag Readers’ and Business Choice Awards
PCMag, a trusted source of IT industry reviews, regularly asks its readers to rate the companies they think make the best products and provide the absolute pinnacle of technical support and customer service. Now in its 31st year, PCMag’s Readers’ Choice Survey on service and reliability focuses on awarding the companies their readers love and has become a prestigious award in the IT industry.