Back to Awards & Recognition

PCMag Award 2021

01 October 2021
brother pc mag award 2021

Over a decade of wins: Brother awarded PCMag Readers’ Choice Award for its thirteenth year and the Business Choice Award for the ninth year in a row

Tswane, South Africa – 1 October 2021: As a testament to the brand’s ongoing commitment to customer support and product quality, Brother has once again been awarded the prestigious PCMag Readers’ Choice Award for the 13th year in a row.

In a winning streak, Brother also took home the Business Choice Award for the ninth year in a row. In the Readers’ Choice Category, Brother topped scores in a wide range of areas including overall satisfaction, reliability, cost/value, ease of use, document/text print quality and likelihood to recommend. With scores increasing from 2020, Brother continues to put customers first and remain at your side.

“Thirteen may be an unlucky number for some, but not Brother. The company wins our PCMag Readers' Choice Award for the 13th straight year, with top ratings on nearly every measure of satisfaction.” - Ben Gottesman, Contributing Editor PCMag.

The Business Choice category reflected similar growth in a number of areas with the brand securing its highest ever score in customer satisfaction.

On the Business Choice Award win, PCMag Features Editor, Eric Griffith said: “It takes a steady brand to keep the rudder pointed at customer satisfaction for this long. Yet in our nine years of presenting the Business Choice award for printers, Brother has done exactly that, earning scores other vendors only wish they could achieve.”

Celebrating the award win, Dale de Villers, Marketing Manager at Brother International South Africa said that Brother’s customers have leaned on the brand more than ever in the past year to help meet their needs.

“In an environment where remote and hybrid working is the norm, our customers have experienced the need for reliable, user-friendly technology and strong technical support like never before. Customer experience and product innovation have always been integral components of our brand mission and these awards tell us that we continue to deliver where it matters.”

The PCMag Business Choice and Readers’ Choice winners are determined by an email survey of PCMag community members that subscribe to the Readers' Choice Survey mailing list. Respondents were asked to rate their printer using multiple questions about their overall satisfaction with the solution, as well as experiences with technical support within the past 12 months.

Click here for more information on the PCMag Readers’ Choice Awards 2021, and here for the PCMag Business Choice Awards 2021.