Founded in 1908, Brother is a leading brand that supplies a diverse range of reliable and innovative products to more than 100 countries worldwide. With a rich history spanning more than a century, Brother has grown from humble beginnings into a diversified multinational corporation. While its technology and business activities have evolved over time, a foundation of strong leadership and product innovation has remained constant throughout Brother’s history and remains just as important today as it was in 1908.
The Brother group delivers products and services to customers all over the world with manufacturing facilities and sales facilities in 40 or more countries and regions of the world.
“The Brother Group Global Charter,” originally published in 1999, provides the foundation for all Brother Group activities in the global marketplace. All Group companies – and all our employees – must base their decisions and actions on the Charter’s “Basic Policies” and “Codes of Practice.” To make it clearer for our employees, and to reflect the new environment as of April 2008, we have revised the Charter and translated it into 27 languages.
As the role of corporations has become more significant in achieving a sustainable society, the demands and expectations of stakeholders towards the Brother Group have increased.
In response, Brother has adopted “Principles of Social Responsibility” to publically express how we fulfill our social and ethical duties.
Rigorous implementation of the Principles will ensure that Brother meets its social responsibilities in the countries and regions where we operate and will enhance Brother’s CSR management.
The Brother Group’s mission is to place our customers first everywhere, every time, and provide them with superior value, by quickly creating and delivering high-quality products and services. It offers products and services with Brother expertise in a wide range of fields such as “communications and printing equipment,” “home sewing machines,” “industrial sewing machines/machine tools/industrial parts,” “online karaoke systems,” and “industrial inkjet printers.”
Printing & Solutions Business
The Printing & Solutions (P&S) business proposes innovative work style through the pursuit of laser and inkjet printer technologies. Brother’s leading products include compact printers, All-in-Ones that combine a printer, fax machine, copier and scanner into one unit, and user-friendly labeling systems. With these communications and printing technologies, Brother meets a wide range of customer needs from SOHO (Small Office Home Office) to business offices.
Personal & Home Business
The Personal & Home (P&H) business encompasses sewing products and services including home sewing machines and embroidery machines. Its mission is to offer customers Brother sewing and embroidery products that are fun, easy to use and can provide a myriad of ways to enhance their creativity. The P&H business product line offers a wide range of products from conventional home sewing machines to very advanced computer-internet-connected sewing machines with extensive possibilities for creative sewing and embroidery.
The Machinery business offers customers energy-saving industrial sewing machines that provide an ease of use and high-quality sewing capabilities, as well as industrial parts like reducers and gears, and machine tools which are effectively used for cutting small parts for automobiles, hard disk drives, and mobile phones. Along with their customer-oriented support, the Machinery business helps customers improve productivity and create products with added value.
Network & Content Business
The Network & Contents (N&C) business provides online karaoke systems for business use. It also pursues new customer value by offering services and products suitable for various industries, including health and education, leveraging the contents and distribution technologies developed for the online karaoke business.
The Domino business offers customers industrial inkjet printers which print expiration date and/or lot number on plastic bottles, cans, and packaging of foods, as well as digital printing machines which can print labels for the packaging of products.